It’s 2012 — and the DJ is dying.
DJs have officially become a commodity.
There are so many of them and every day it seems like more and more new DJs come on to the scene. Plus you’ve got technology taking jobs. Ipods and iphones, to youtube and Pandora. If you want to become a successful DJ in today’s world it can feel frustrating trying to make a name for yourself.
But it doesn’t have to be. There is always incredible opportunity for those willing to do things differently. And THIS is exactly what you must do.
So how do you stand out from the crowd and kill the competition?
The answer is this…
In a world where Dj’s come a dime a dozen, being unique is no longer an option. You must be different. There are far too many DJs out there falsely believing that talent alone is enough. It’s not.
You must know what makes you unique as a DJ. And not just that, but you must also be able to communicate those things to people in a way people can easily understand. Because having an awesome style is worthless if people can’t see what it is.
How To Differentiate Your DJing In 2 Steps
Step 1: Start with what you’re not.
Here is a classic marketing concept: Instead of starting with describing what the product (your DJiing) is, start by describing what the product is not.
There are a million kinds of DJs. Identify the ones that are farthest from what you do and use that as a starting point.
Step 2: Then, move on to describing what your DJIng is.
And ask yourself these questions:
What is it about the way I DJ that makes me unique? What do I do differently, better than other DJs?
The Vibe Method
Take a minute and think about the vibe you create for yourself and your crowd, mentally step into that emotion and describe it. I call this the vibe method. What experience do you give people when you DJ? Describe this in 5 words or less, preferably 1 or 2. And be descriptive, not creative. Make it simple and clear.
Then do this same exercise with a few of your fans and choose the description that most accurately fits what you do.
Ok, now that you have clearly defined your uniqueness, turn your attention to how you communicate those things.
There are 3 ways to communicate what makes you different as a DJ
1. Musically. This is the most common. You communicate your uniqueness through what you play and how you play it.
2. Visually. This is the least common. You communicate your uniqueness through how you look and appear.
3. Emotionally. This is the most powerful. You communicate your uniqueness through how you make people feel.
Now, let’s look at some examples of the ultra successful…
You may be thinking now, which should you choose, but instead of thinking which – think how. If you want maximize your success, utilize all 3. Differentiate yourself in as many ways as possible.
The key is to stop following and start leading. Be bold and do your thing in a way that is fresh and unique. Then spread a message that sounds different, looks different, and feels different. The more DJs there are, the harder this becomes — so start now.
P.S. I definitely enjoying doing this one for you, hope you enjoyed it too. If you did, leave me a comment below.