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You might be doing do this and didn’t even know it.
When I first started my DJ business
I didn’t take it too seriously
…I’d get gigs through word of mouth, DJ for them
and get paid.
Pretty simple formula.
Pretty lousy one, too.
It wasn’t till I got serious about my business and
started planning out and applying systems
that business really took off.
What reminded me of this story from my past was a
message I got this weekend from a DJ who
(in his own words):
“for the most part I’m successful, but I feel like I’m
operating by the seat of my pants and can’t help but feel
that the bottom is going to fall out sometime.”
I don’t know about you, but I would NEVER want to
live in that level of anxiety about my DJ business.
At least it’s good that our Facebook friend realizes
that he’s running his DJ thing like a hobby and not
a true business.
Let me explain…
In all business there are two ways to make money.
Way one: Systems and Processes
– Figure out who you want to serve
– Craft all your marketing stuff (website, facebook page
promo cds, etc) to only attract those people.
– Use a predicable system for getting those people
to invest in you.
– Deliver killer results and systematically stimulate
Way two: Be a promotion machine
This is what our Facebook friend is doing – and you may
be doing something like this too.
They’re very unpredictable and unstable.
Promotion machines are DJs who try to live off
the money generated from promotions…
Don’t get my wrong, promotions is awesome for
your DJ business,
…BUT NOT AS MONEY GENERATORS.
I see way too many DJs trying to make a
living off just promotion.
A deadly mistake.
Promotions are short term hype.
DJ business longevity comes from long term
money – once you convert that promotional into
ongoing FULL PRICE gigs.
Short term money generated from promotion is just
icing on the cake, that’s money to offset the cost of
that’s also money that you should reinvest into giving
your new clients the WOW experience.
It just makes sense to have systems and processes in
place doesn’t it?
Best off all a business built on systems and processes
gives you security, peace of mind and RELIABLE income.
Listen, it takes the same amount of effort and energy to build
a business on systems and processes as it does to run
your business as a promotional machine.
Plus a promotion machine can easily be put out of business
when a new DJ comes to town with more sophisticated
marketing and better systems.
Hope that gives you a better idea on how to run your DJ
business moving forward.